“Most hospitals in the U.S. still spend less than one percent of their total operating revenues on marketing.” Patrick Buckley, U.S. healthcare marketing expert The U.S. healthcare system is more competitive than ever.” And competition is what drives marketing. Whether… Read more »
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Of all the things that they forget to teach you in medical training, marketing is certainly one of them. More and more patients are turning to online sources to find a physician. They may look at your website,… Read more »